Social media consultants are indeed great professionals, but can quickly become an expensive solution for you, specially if you got budget constraints. On the other hand though, social media is something that a business should not be neglecting as it is an important medium to build relationships with your customers, generate leads and ultimately increase your revenue.
Despite what the PROS tell you about social media marketing, managing Twitter, FaceBook, Google+, etc., may actually be done by your own workforce. The question is, how do you find in your company the social media rock stars that will help you achieve your goals?
This Mindflash infographic breaks down the types of social media users you may find in your company and how to approach training each of them.